Our Story

Optimal Sports Management was formed at the beginning of the NIL era in July of 2021. Our C-Level executives are all graduates from the University of Southern California and have real-world experience in Business Administration and Sports Media.

The new NIL frontier is certainly a game changer and as a high school/collegiate athlete, you are certainly in the right place to take advantage of it. With that being said, it is imperative you find the right NIL advisors to walk you and your family through the process and to avoid jeopardizing collegiate eligibility. This is why we have experienced advisors who have been involved within the sports industry for the past 30 years. These advisors include former athletes, coaches, and college athletic administrators. 

Christopher Gil

Founder & Chief Executive Officer

Christopher is the Founder and CEO of Optimal Sports Management. He is originally from Los Angeles, California. He brings three years of sports management experience working for several Los Angeles based professional sports teams and two sports management firms, prior to graduating from USC in Fall 2020 with a degree in Sports Media. While at USC, he was a member of the Sports Business Association.

Christopher is also a proud graduate of Loyola Marymount University, having attained his Master's of Science in Business Management from the Hilton Center for Business in May of 2023. 

Gerardo Hernandez

Chief Marketing Officer

Gerardo joins as the Chief Marketing Officer. He is originally from Phoenix, Arizona. He brings three years of marketing agency experience, with specific emphasis on running large-scale successful marketing campaigns and his own e-commerce business. Gerardo is a proud graduate of the USC Marshall School of Business, having graduated in Spring 2021 with a degree in Business Administration.

Frank Yip

Co-Founder

Frank Yip is a proud graduate of the Marshall School of Business at the University of Southern California and the School of Law at Santa Clara University. He is also a certified financial planner from the Denver School of Financial Planning and the University of Southern California.

He currently serves as the Founder and CEO of Coaches Athletic Advisory Services (CAAS). Frank brings a wealth of experience in the sports industry, having worked primarily in the collegiate and professional football industry. He has advised and worked with many coaches including the late Bill Walsh, John McVay, George Seifert, Lynn Stiles, Norb Hecker, Sherman Lewis, and Bill McPhearson. His current clients include Las Vegas Raiders Running Backs Coach, Kennedy Polamalu and New York Jets Offensive Line Coach, Keith Carter, Los Angeles Rams Wide Receiver's Coach, Eric Yarber and University of Arizona Quarterbacks / Passing Game Coordinator, Jimmie Dougherty.

All together, Frank has advised and educated both coaches as well as professional and student athletes in the following areas: contract negotiations, tax planning/income tax preparation, financial investments, as well as estate planning.